Direction virtually denotes management in action. Direction means the issuance of orders and leading and motivating subordinates. It clearly predicts that directing is a part of managerial function and process in which senior issues orders, gives instructions, provides leadership, guides and supervises subordinates performance, motivates them to develop confidence and zeal. He also communicates with the subordinates effectively. Without direction, nothing can be accomplished. Direction can be also defined in terms of instruction, supervision, motivation, leadership, and communication.
According to Ernest Dale, "Direction is telling people what to do and seeing that they do it to the best of their ability."
It includes making assignments, corresponding procedures, seeing that mistakes are corrected, providing on the job instruction and of course, issuing orders.
Besides, these elements relating to direction may be as follows:
We know that direction is a vital function of management, but it is also a complex one. A manager can learn and get perfection in it only having long experiences. Direction deals with people whose nature and behavior is quite complex and unpredictable. However, some important principles or requirements of direction can be prescribed for effective implementation and they are discussed hereunder:
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Poudyal, Santosh Raj et.al., Business Studies-XII, Asmita Book Publication, Kathmandu
Bhandari, Kedar Prasad, Business Studies-XII, Bundipuran Prakashan, Kathmandu
Direction is an important managerial function which is required to initiate the actual action. Direction is the process of activating human resources to achieve the organizational objectives. It includes assigning jobs, issuing orders, supervising the subordinates and rectifying the errors in time. Direction brings the whole organizational plans, policies and strategies into action. He also communicates with the subordinates effectively. Without direction, nothing can be accomplished. Direction can be also defined in terms of instruction, supervision, motivation, leadership and communication.
According to Ernest Dale,"Direction is telling people what to do and seeing that they do it to the best of their ability."
According to Theo Haimann, "Directing consists of the process and techniques utilized in issuing instructions and making certain that operation is carried out as originally planned."
In conclusion, directing is a function that includes all those activities , which are designed to encourage a subordinate to work effectively and efficiently. It includes making assignments, corresponding procedures, seeing that mistakes are corrected, providing on the job instruction and of course, issuing orders.
Any six principles of direction are as follows:
Direction conveys the working procedures to the subordinates about what to do, how to do, when to do etc. This principle ensures that the subordinates understand the order of the manager in the same sense in which they are conveyed. Partial convey the meaning may not ensure the understanding.
For the effective and efficient direction, the direct and complete flow of information is necessary. Information is necessary for communication, communication is necessary for direction and effective direction helps the organization to achieve the corporate goals. Thus, the principle of direction is the flow of information.
A manager must possess a quality of leadership if he wants his subordinates to perform work well. So, effective leadership is essential for effective direction. It helps to the superior to win over the confidence of subordinates. He should assign the job with instruction and guide them and provide his personal advice too.
Unless the workers are motivated in their work may not be accomplished well. Motivation creates a willingness to work. The manager should know how to motivate and inspire the employees. It provides higher job satisfaction. To direct properly and motivate the employees the manager should know the attitudes of the employees.
In every organization, employees form informal organization or groups on basis of their interests, habits, preferences, religion, culture, etc. The information flows very quickly through informal channels because information flows in the form of a grape vine. The manager must recognize and utilize the informal organization constructively.
Every person has some potentials and capability with which he performs the job. Management should adopt such direction technique which inspires the employees to contribute their maximum capabilities for the achievement of goals. The managers should motivate the subordinates to peak the performance.